For Immediate Release
October 5, 2004
Contact:
William A, Henderrson
(212) 878-7079
Beverly Dolinsky
(212) 878-7087
PCAC Urges Adoption of Smart Card
Fare Collection Technology
In its report released today, In Your Pocket: Using Smart Cards for
Seamless Travel, the Permanent Citizens Advisory Committee (PCAC) to
the Metropolitan Transportation Authority (MTA) recommended that the
MTA move forward with incorporating smart card technology in its fare
collection systems. With the MetroCard system at the midpoint of its
useful life and the incremental cost of including smart cards in a next
generation fare collection system low, MTA has a unique opportunity
to increase both operational efficiency and customer convenience through
the use of smart cards. The PCAC commends MTAs inclusion of $43.9
million in its 2005-2009 Capital Plan for smart card implementation
at New York City Transit and urges a firm commitment to follow through
on this initial step.
Smart cards, as implemented in most transit applications, are semi-rigid
plastic cards similar to credit cards that contain a microchip to store
value or account information. Information on the card is accessed through
a wireless connection to a card reader installed at the farebox or turnstile.
Incorporating smart cards in fare collection systems can streamline
fare payment, reduce administrative, maintenance, and customer service
costs, increase throughput, and decrease bus dwell times for transit
operators.
Transit operators may assume one of several roles in administering
a smart card fare collection program, including being the sole issuer
and acceptor of its proprietary fare media, a partner with a co-issuer
of fare media, an administrator of a payment program that accepts fare
media issued both by itself and by others, or a merchant accepting media,
such as credit card based or linked smart cards, for fare payment. Once
MTA defines its roles, it may draw upon internal resources, such as
the EZPass system and the MetroCard Reduced Fare Mail and Ride program,
and external resources, such as smart card pilot programs currently
being conducted by major credit card issuers.
MTA can also learn from the experience of other transit operators that
have implemented smart card based fare collection. The report reviews
local efforts towards implementing smart card applications in transportation
systems and discusses the experiences of transit systems in the Chicago,
San Francisco, and Washington, D.C. areas as they introduced smart card
technology into their automated fare collection systems. Out of these
experiences the report develops a set of common programmatic features,
lessons learned, and benefits realized that can be used as a foundation
for planning.
Drawing on these experiences, the report presents recommendations
for implementing smart card technology in the fare collection systems
of MTA operating agencies. The recommendations are based on the principles
of avoiding large irreversible commitments to a single technology, providing
for increased consumer choice, introducing smart card technology as
a new option within the framework of existing fare collection systems,
taking advantage of planned system improvements to reduce the cost of
smart card implementation, and considering cost effectiveness a primary
objective.
The recommendations include making smart card implementation
an MTA priority and supporting that decision with an inter-agency planning
and coordination effort, cooperating in regional efforts to develop
interoperable smart card systems, learning from the experience of other
transit operators to incorporate desirable programmatic elements into
an MTA system, coordinating planning, implementation, public information,
education, and marketing across NYC Transit, the commuter railroads,
and Long Island Bus, and undertaking coordinated planning efforts at
each operating agency.
PCAC Chair James F. Blair stated "The PCAC has been
interested in the potential benefits of smart cards for several years,
but as the smart card becomes a mature technology it is time for the
MTA to take advantage of these benefits and make travel more convenient
and efficient."
Copies of the full report are available upon request from
the PCAC office at 347 Madison Avenue, 8th Floor or can be downloaded
from the website @ www.pcac.org.
The PCAC serves as the coordinating body for the three
councils created by the New York State legislature in 1981: the Long
Island Rail Road Commuters Council, the Metro-North Railroad Commuter
Council and the New York City Transit Riders Council. The 38 volunteer
members are users of the MTA system and represent the interests of the
riders. They are appointed by the Governor upon the recommendation of
local elected officials.